Health Care Vision 2020

Aligning Forces for Quality
Consumer Engagement Work Group

Charter

DRAFT

 Overall purpose:  Develop and implement a plan for working with consumers to encourage them to:  1) utilize the public performance reports as a key input to selecting a primary care physician from whom to seek care (choosing high performing providers); and 2) take responsibility for and undertake a plan of action to improve their own health (self management).

Reports to:  Governance Board

Charge:

• Review the planning phase work plan supplied to the work group and recommend any desired and appropriate modifications to the plan.
• Develop, for governance board action, a work plan covering the implementation phase of the work group’s activities and responsibilities.
• Conduct research on effective consumer engagement strategies, including current/previous West Michigan activity and accessing RWJ technical expertise.
• Conduct focus groups and/or other mechanisms by which to assess potential consumer responsiveness to strategies to engage them to use the performance reports and become more involved in their own health.
• Identify and develop behavioral targets, the Stakeholder Framework, the strategies for achieving change and the improvement plans for engaging consumers for the initiative’s dual purpose, establishing linkages and collaboration with current consumer engagement strategies wherever feasible
  • Including the strategies described in the RWJ proposal from AFH.
• Oversee and guide implementation of selected consumer engagement strategies.
• Develop, in conjunction with the Public Reporting Work Group:
  • Educational/instructional content regarding how to use the reports
  • An awareness building campaign to publicize the reports’ existence and value
  • Report distribution strategies to maximize the numbers of consumers exposed to the reports.
• Provide input and recommendations to other work groups regarding:
  • Areas of physician performance of high interest to consumers
  • Public performance report content and format
  • Strategies by which physicians and other staff can effectively encourage and support consumers to self-manage their chronic conditions and health.
• Participate in the design and conduct of the initiative’s evaluation  as appropriate.
• Other activities that may arise during the course of this initiative relevant to the interest and expertise of the work group.

 Expectations of work group members:

• Duration of  appointment—3 years
• Attendance at meetings—frequency
• Additional work