Marketing Health Care
Friday,
December 7, 2007
8:30 - 10:00 AM (coffee & networking at 8 AM)
Davenport University LETTINGA CAMPUS – Meeting Room
6191 Kraft Ave SE - Grand Rapids MI 49512
(Call 616-248-3820
for a map to be faxed or emailed)
“The little
purple pill”… “Restless leg syndrome”… Why do we recognize these phrases?
Because they have been in popular television advertising campaigns. Do you know
what the little purple pill does? Do you know what medication treats restless
leg syndrome? Probably not, and this may be by design. Locally, we see a fair
amount of health care advertising. We drive by billboards every day, hear radio
and television campaigns and see advertisements in our newspapers and
magazines. It’s almost impossible not to be confronted by some form of health
care advertising on a daily basis.
Who is behind the messages? How do they decide what will affect us, what we might remember? What messages are we meant to retain? Some messages are not as clear as others – is this by design? Do marketing and advertising campaigns accomplish what is expected? Do they really affect market share? Are they contributing to the rising cost of health care? Are they worth the cost? Are there ethical guidelines? Does placing ads in local media “buy” editorial coverage or support? Should there be a health message in every slogan? Why isn’t there?
The December forum will explore these issues and more. Join us for information and fun… THERE WILL BE A QUIZ!
Moderator:
Robert Wolford,
Executive Director,
Grand Rapids Ophthalmology & Chair, First Friday Forum Planning Committee
Panelists:
Jim Childress,
Vice
President Marketing and Public Relations, Metro Health
Brian Egeling,
Managed Markets
Account Manager, Pfizer
Andrew Hetzel,
Vice President,
Corporate Marketing and Communications, Blue Cross Blue Shield of Michigan
RSVP
by noon December 6,
2007
email:
alliance@afh.org
This forum will be videotaped and broadcast on Grand Rapids area cable station 24, Livewire, at 7:00 PM, Friday, December 28, 2007.